The modern world is rapidly shifting to technology. When it comes to business, it is now mostly handled and promoted with the help of the latest technologies to maintain a competitive advantage over competitors.
Have you ever considered how such businesses are running so smoothly? That’s because of various techniques of digital marketing, of which SEO is one of them. But what would you do if you have to make changes to your site or need to rebuild it? Redesigning the website can enhance the rank of your website, conversion rate, user experience, and more but it also puts your SEO at risk.
If this is the issue, you don’t have to worry at all. You can follow these simple guidelines to avoid any potential pitfalls while rebuilding websites:
Evaluate your existing website
First of all, you need to analyze your site’s performance. Look at your keywords’ rank, bounce rate, domain authority, number of users, time spent on your site, total sales made, and so on. Examine all your backlinks by carrying out an SEO audit and recognize any low-quality, spammy and irrelevant links that are creating problems on your site.
Having this information, you can now know what is performing and what is not performing well on your site. You don’t need to make changes for those things that are performing well.
Don’t forget to make necessary improvements for those identified issues while redesigning to prevent anything that is hurting your website’s ranking and traffic.
List out your superior and high-performing content
Please note the highest-ranked keywords, inbound links, and pages with the most views and shares while analyzing your site. These are blessings to your site and you need to preserve them during redesigning of your website.
For instance, if you remove a page with the highest views and shares or higher inbound links, your SEO will be seriously damaged. All the rankings and traffic will be greatly reduced.
To avoid this mistake, identify what content is performing well on your site. And reduce or don’t make any changes on such pages during the redesigning process to maintain their SEO.
Enhance your existing content
It is very important to determine keywords for each page to achieve your SEO goals. This content tactic with your targeted keywords is vital for your business.
Then, you can implement on-page SEO strategies that will increase your ranking. Bear in mind that you need to update content continuously to make required improvements.
Update your site structure
After you have made the necessary changes to your content, you need to organize pages in such a way that both visitors and search engines easily find them.
One page is linked to the other. For example, your homepage may link to your About Us, Contact Us as well as your blog homepage. Such structure aids to know the relationship among pages plus the importance of individual pages.
Determine your SEO goals.
Recognize what ranking and traffic you need to maintain and how you can achieve them. You want to increase your traffic by 15% this year? Do you want to grow the number of visitors per month? Do you want to surge your keyword ranking?
Make your SEO goals specific, measurable, achievable, relevant, and time-bound so that your site’s redesigning will be realistic enough to align with your marketing plans.
Certain pages are irrelevant, outdated, and of low value. Updating such pages is worthless. So they should be removed or redirected which is also called content pruning.
Redirecting makes sure that any visitors or search engine crawlers that end up on those pages are sent to existing content on your site. Hence setting up 301 redirects is considered one of the most important steps in maintaining traffic and rankings.
Improve your page load time
Research says that about 47% of users assume a page to load in two seconds or even less. Know that your page’s speed is not only crucial for user experience but also for ranking in search engines.
You need to compress your files, minimize your code, add a content distribution network (CDN) and remove anything that is slowing down your site to optimize your page speed.
Update your XML sitemap
A sitemap gives you the floor plan of your site. Once your website is live, update your XML sitemap and submit it to search engines. All the relevant URLs will be listed which will help crawlers to understand the structure of your site and rank it.
It is important to maximize your SEO efforts and follow the right SEO trends. Hence, rebuilding the website should be done with proper care. Following the checklist above, one can rebuild their website and improve both search engine ranking and traffic. If you are planning to do it all yourself then it might take a lot of time as you might not be specialised in the same field. Are you wondering what can be the best option for you? Then hiring a specialist can be your call. They know exactly what to do wh not to do while rebuilding your website. Just remember one thing do ample research before choosing any firm for the work.